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The Orbit 7

Google Ads & PPC Management

Google Ads & PPC Management Focused on Profit, Not Clicks

Precisely targeted paid campaigns with airtight conversion tracking, persuasive ads and landing pages built to convert — so every budget unit works harder.

  • Immediate visibility
  • Accurate tracking
  • Less wasted spend

Overview

Paid search should be an investment, not an expense

Google Ads can deliver qualified customers almost immediately — or burn through budget on irrelevant searches and accidental clicks. The difference lies in tracking, structure, targeting and constant optimisation.

Our PPC management service starts by making sure conversions are measured correctly, from form submissions and calls to purchases and offline sales. With reliable data, we build tightly themed campaigns, write compelling ads and send traffic to landing pages designed to convert.

We manage campaigns across Google Search, Performance Max, Shopping, YouTube and Display, and coordinate with Meta and LinkedIn advertising where your audience spends time.

Benefits

Why invest in Google Ads / PPC

  • 01

    Immediate visibility

    Appear at the top of search results as soon as campaigns go live.

  • 02

    Accurate tracking

    GA4, Google Tag Manager and conversion APIs configured properly.

  • 03

    Less wasted spend

    Negative keywords, bid strategies and audience exclusions refined continuously.

  • 04

    Clear ROI

    Reporting on cost per lead, ROAS and revenue — not vanity metrics.

What we offer

Our Google Ads / PPC services

A complete, flexible set of Google Ads / PPC capabilities — engaged individually or as one end-to-end programme.

  • 01

    Google Search campaigns

    Keyword-targeted ads that capture people actively searching.

  • 02

    Performance Max & Shopping

    Product feeds and asset groups optimised for ecommerce sales.

  • 03

    YouTube & Display

    Awareness and remarketing campaigns with strong creative.

  • 04

    Meta & LinkedIn ads

    Paid social campaigns aligned with your search strategy.

  • 05

    Conversion tracking setup

    GA4, GTM, enhanced conversions and CRM offline imports.

  • 06

    Landing page optimisation

    Fast, focused landing pages and A/B testing.

Our process

How we deliver Google Ads / PPC

A proven, transparent methodology — so you always know what is happening, what comes next and why.

  1. 1

    Account audit

    Review structure, tracking, search terms and wasted spend.

  2. 2

    Tracking foundation

    Configure accurate conversion tracking before scaling spend.

  3. 3

    Campaign build

    Keyword research, structure, ad copy, extensions and audiences.

  4. 4

    Optimise weekly

    Bids, search terms, ads and budgets refined from performance data.

  5. 5

    Report & scale

    Monthly insights and scaling what works profitably.

Planning Google Ads / PPC? Get expert advice in a free 30-minute call.

Schedule a call

Deliverables

What you receive

Tangible outputs at every stage, documented and handed over in your name.

  • PPC account audit
  • Conversion tracking implementation
  • Keyword and competitor research
  • Campaign structure and ad copy
  • Audience and remarketing setup
  • Landing page recommendations
  • Weekly optimisation
  • Monthly performance report

Technology

Tools & platforms

We select the stack for your goals, budget and long-term maintainability. Typical tools for Google Ads / PPC include:

  • Google Ads
  • Google Tag Manager
  • GA4
  • Google Merchant Center
  • Meta Ads Manager
  • LinkedIn Ads
  • Looker Studio

Industry use cases

Where Google Ads / PPC makes an impact

  • Lead generation

    Service businesses that need a steady flow of enquiries.

  • Ecommerce

    Shopping and Performance Max campaigns that drive profitable sales.

  • Product launches

    Fast awareness and demand capture for new offerings.

  • Local businesses

    Location-targeted campaigns that drive calls and visits.

Why The Orbit 7

Why choose The Orbit 7 for Google Ads / PPC?

One accountable partner across strategy, design, engineering and growth — focused on outcomes, not just outputs.

  • Tracking-first

    We do not scale spend until measurement is right.

  • Landing pages in-house

    Designers and developers improve the pages ads point to.

  • Transparent accounts

    Campaigns run in your ad account — you keep full access.

  • Joined-up marketing

    PPC data informs SEO and social strategy.

Related work

Google Ads / PPC in practice

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Website + marketing

Real Estate & Construction

Real estate lead generation engine

A fast property website with location pages, connected to a CRM and fed by Google Ads, Meta lead campaigns and local SEO.

  • Website design & build
  • CRM integration
  • Google & Meta Ads
  • Local SEO

Next.js · Sanity · HubSpot · Google Ads

Website Development

Google Ads / PPC FAQ

Google Ads / PPC — frequently asked

Answers to common questions about our Google Ads / PPC services.

How much should I spend on Google Ads?

It depends on your market, competition, cost per click and goals. We review your keywords and targets to recommend a starting budget that can produce meaningful data, then scale based on results.

How quickly will I see results from PPC?

Ads can start generating traffic as soon as they are approved. Performance typically improves over the first weeks as we gather data and optimise targeting, bids and ads.

Do I own my Google Ads account?

Yes. Campaigns run in an account you own. We access it as managers, and you retain full ownership and data.

Do you manage Meta and LinkedIn ads too?

Yes. We run paid social on Meta, Instagram, LinkedIn and TikTok, coordinated with search campaigns.

How do you measure success?

We agree on business KPIs such as cost per lead, cost per acquisition or return on ad spend and report against them monthly.

Start your Google Ads / PPC project

Let's talk about your Google Ads / PPC goals.

Share a little about your business and what you want to achieve. We'll reply with practical recommendations and a clear proposal for your Google Ads / PPC project.

Prefer email or phone? [email protected] · +92 323 6964669 · +92 370 0294551